An iconic TikTok trend has been causing a stir, dividing people into groups and sparking debate over which group is superior. The latest craze sweeping the platform was initiated by musician Sophia James, who cleverly manipulated the algorithm to promote her new song ‘So Unfair.’
In a clever marketing move, she posted seven videos of her new song on TikTok, each labelled with a different group number. The internet quickly decided that Group 7 was the most exclusive and desirable group to belong to.
Since James launched the video series, Group 7 has been hailed as the “elite” and “cool,” group, with members proudly posting their own TikTok videos in response.
Reba, a TikTok user, praised the power of Group 7, stating: “I haven’t seen anything like this in a while,” and “It’s also immaculate marketing.”, reports the Mirror US.
She went on to explain the trend, noting that “everyone is using her song” in their own TikTok videos.
So how do you determine which group you’re in?
It all depends on which video you see first. If the Group 7 video pops up on your timeline before any of the others, then congratulations – you’re part of the coveted Group 7.
Since the Group 7 video has garnered more views than the others, you could be the lucky one to gain entry into Group 7.
Which celebrities and brands have hopped on the Group 7 trend?
Actress Madelyn Cline, influencer Hayleyy Baylee, skincare brand Aveeno, and even car manufacturer Hyundai USA have joined in on the trend.
Car giant Hyundai USA responded to James’ Group 7 TikTok with a comment saying, “Group 7 is superior.”
Meanwhile, skincare brand Aveeno chimed in, “I heard group 7 has really great skin..”
Where will the Group 7 gathering take place?
Following the viral success of the trend, James has arranged a gathering for all those in Group 7. The inaugural meet up is scheduled for Friday, Oct. 24, at 7:00 p.m. at The Antelope Pub in London.
“LA stay tuned for more details,” James hinted on her official website.
