Published on
October 30, 2025
Excitement is building as the finalists for the highly anticipated 2025 TOURISE Awards have been unveiled. These prestigious awards aim to recognize global destinations that are leading the charge in redefining the meaning of exploration. Twelve exceptional destinations have been named as finalists, each representing a unique blend of culture, innovation, and experience. These locations are setting new benchmarks for the future of tourism, catering to the evolving demands of the modern traveler.
Selected from a diverse range of nominations submitted by globetrotting travelers, travel experts, and industry organizations worldwide, this year’s finalists represent destinations that offer unforgettable cultural experiences, innovative adventures, and, most importantly, lasting memories for visitors.
A Visionary Path for Modern Tourism
His Excellency Ahmed Al-Khateeb, the Minister of Tourism and Chairman of the Board of TOURISE, expressed immense pride in the diverse group of finalists. He emphasized that these destinations embody the bold spirit of innovation and the genuine warmth of hospitality that are at the heart of the modern travel experience. Al-Khateeb noted that these cities and regions are not just attracting visitors from all corners of the globe, but are also sparking imaginations, building bridges between cultures, and encouraging travelers to view the world with fresh perspectives.
As Saudi Arabia continues to shape the future of tourism, leading the charge toward a more sustainable and transformative tourism landscape, it is fitting that this year’s awards celebrate destinations that are setting new standards of excellence. Al-Khateeb concluded by noting that each finalist leaves a profound impact on travelers, proving that meaningful exploration is not just about the journey but the lasting impressions it creates.
2025 TOURISE Awards Finalists
The 2025 TOURISE Awards finalists are spread across various categories, each highlighting a specific aspect of the travel experience. The finalists have been carefully chosen for their ability to shape tourism’s future, from art and culture to adventure, food, shopping, and entertainment. The categories and their finalists are:
Best Arts & Culture Destination
- Kyoto: Known for its timeless beauty, Kyoto offers serene gardens, iconic temples, and a vibrant cultural scene where ancient traditions seamlessly blend with contemporary culture.
- Paris: A city synonymous with art and culture, Paris boasts grand museums, a flourishing contemporary art scene, and an active performing arts community that maintains the city’s creative spirit.
- New York: A cultural hub that pulsates with energy, New York offers world-class museums, electrifying street art, and a rich creative history that spans from Broadway to the diverse neighborhoods that make up the city.
Best Adventure Destination
- Galapagos Islands: These islands are a natural wonder, offering volcanic landscapes, unparalleled marine life, and wildlife encounters that seem to transport visitors back in time.
- Bwindi Impenetrable National Park: A haven for adventure seekers, this national park offers rare gorilla encounters and a deep connection with nature in one of the world’s most biodiverse rainforests.
- Ancash: Known for its untamed peaks, ancient glaciers, and vibrant local communities, Ancash offers a perfect blend of rugged adventure and authentic cultural experiences.
Best Food & Culinary Destination
- Tokyo: Renowned for its Michelin-starred sushi, delectable ramen, and centuries-old culinary traditions, Tokyo is a true food lover’s paradise.
- London: A cosmopolitan culinary hub, London is home to modern British kitchens, diverse global flavors, and a range of dining experiences that span from street food to Michelin-worthy cuisine.
- Hong Kong: A vertical city of culinary delights, Hong Kong is where high-end dining meets humble street food, offering a delicious fusion of traditional and contemporary flavors.
Best Shopping Destination
- Singapore: A modern shopping haven, Singapore offers design districts, luxury malls, and cultural markets, creating a unique shopping experience that blends East and West.
- Paris: Known for its haute couture houses, Paris is a world-class shopping destination where fashion history meets the latest trends, whether in flagship stores or hidden boutiques.
- London: A global fashion capital, London offers luxury retail, creative shopping hubs, and eclectic markets, providing a diverse and exciting shopping scene.
Best Entertainment Destination
- Seoul: A city where innovation and culture meet, Seoul’s entertainment scene is driven by K-pop, cutting-edge venues, and a nightlife culture that sets global trends.
- Tokyo: Known for its unparalleled energy, Tokyo boasts world-class shows, immersive attractions, and an array of authentic local experiences that make it a leading entertainment destination.
- Mexico City: Bursting with festivals, music, and a unique blend of tradition and modern entertainment, Mexico City offers an unforgettable experience for those seeking excitement after dark.
The Road to the Best Overall Destination
Winners in each category will not only earn recognition in their specific area of excellence but will also have the chance to compete for the title of Best Overall Destination. This prestigious honor will be decided by the esteemed TOURISE Awards jury, a diverse group of industry leaders who bring a wealth of expertise across multiple sectors.
The Esteemed Jury Behind the Selection
The TOURISE Awards jury consists of a distinguished panel of experts from a variety of industries, including travel, fashion, culinary arts, retail, and entertainment. These cross-industry visionaries bring unmatched experience and passion to the selection process. The jury includes:
- Filip Boyen, Former CEO of Forbes Travel Guide
- Michael Ellis, Former Global Director of Michelin Guides
- Fiona Jeffery, Former Chair of World Travel Market and Tourism for Tomorrow Awards
- Renaud de Lesquen, Former CEO of Givenchy, Former President of Dior AM
- Lars Nittve, Former Founding Director of Tate Modern
- Albert Read, Former Managing Director of Condé Nast
- Caroline Rush, Former CEO of the British Fashion Council
- Omar Samra, UN Goodwill Ambassador, Mountaineer, and Polar Explorer
- Bernold Schroeder, Former CEO of Kempinski and Pan Pacific
The Final Countdown
The winners of the inaugural TOURISE Awards will be revealed during a gala event on the opening night of the TOURISE Summit, taking place on November 11, 2025, in Riyadh, Saudi Arabia. The event will be a celebration of the global tourism industry’s most innovative and inspiring destinations, powered by the Saudi Tourism Authority and in collaboration with global stakeholders.
TOURISE: Shaping the Future of Global Tourism
The TOURISE Awards are a part of the broader TOURISE platform, which serves as the world’s premier gathering for shaping the future of global tourism. This influential platform brings together leaders from various industries, including travel, policy, investment, and entertainment, to tackle challenges, unlock transformative opportunities, and set the agenda for a responsible, equitable, and future-focused tourism sector.
Final Thoughts: The Future of Tourism
As the 2025 TOURISE Awards finalists are celebrated for their groundbreaking contributions to the tourism industry, it’s clear that these destinations are redefining what it means to explore the world. By focusing on innovation, sustainability, and authentic cultural experiences, these finalists are paving the way for the next generation of travelers. The TOURISE Awards provide a powerful reminder that the world of tourism is constantly evolving, with destinations that continuously push boundaries and offer experiences that inspire, unite, and transform.
[Source: Businesswire]
