Published on
October 23, 2025
Lufthansa and Travelsoft’s strategic partnership is set to revolutionize the way travelers access airline content, reshaping travel distribution across Europe and beyond. By embracing the New Distribution Capability (NDC) standard, Lufthansa Group is not only enhancing its own service offerings but also improving access to exclusive fares for travelers worldwide. This collaboration, involving key airlines like Lufthansa, Swiss, Austrian, and Brussels Airlines, extends beyond flights, influencing the hospitality industry by offering integrated travel packages that combine flights with hotel stays and car rentals. This new model promises to deliver tailored travel experiences, giving tourists more competitive pricing and flexibility when booking their vacations, all while empowering travel agencies with better tools to curate personalized trips. As more travelers turn to platforms like Travelsoft for NDC-enabled packages, the future of travel looks more seamless, accessible, and customized than ever before.
Lufthansa and Travelsoft’s Strategic NDC Deal Changes Airline Distribution and Offers Exclusive Air and Hotel Fares
The New Distribution Capability standard, or NDC, is changing how airlines distribute their content, along with how and where agencies and travelers book flights. Travelsoft and Lufthansa Group’s broadened partnership is centered around NDC and how airlines offer special rates not just for flights, but also for tailored hospitality services specifically for hotels or agencies. For travelers, NDC means customized and personalized services which can offer more competitive rates and prices to improve their overall travel experience.
Lufthansa Group’s Work with NDC and Travelsoft’s Growing Reputation
The Lufthansa Group is one of the largest and most powerful airline companies and one of the largest advocates along the NDC standard. NDC, or New Distribution Capability, is the Miami Davis standard that enables airlines to avoid the traditional Global Distribution Streams, or GDS, and to share more dynamic content directly with travel agencies and airlines. Lufthansa is one of the NDC certification leaders and, in their partnership with Travelsoft, Lufthansa makes all their NDC content available through the Travelsoft Transport Hub.
Lufthansa, Swiss International Air Lines, Brussels Airlines, Austrian Airlines, and Discover Airlines, along with regional partner Air Dolomiti, compete on this initiative. With direct access to this content, travel agencies and tour operators can extend unique and personalized offers to clients, enabling them to design more appealing travel packages.
For tourists, this is a game changer. Travel agencies can now offer tickets that pass through the most commonly used distribution systems, “Economy Light” and “Business Saver” tickets, and other tickets that impose fewer conditions. The tickets sold through NDC channels are of great value and more flexible.
More Exclusive Fares and Comprehensive Travel Packages
This collaboration is about more than just flights. It is about enabling travel agencies to offer fully integrated travel packages with exclusive airfare, customized service, and more budget-friendly options. With the integration of Lufthansa Group’s NDC content, Xbox Travelsoft facilitates agencies to merge flights, hotels, rental cars, and activities into a single package, thus improving the overall travel experience.
Now, travelers can book flights through Lufthansa and pair it with stays at top hotels across Europe. Big hotel chains including Hilton, Marriott, and InterContinental offer bundled hotel and flight packages that provide customers with exclusive pricing and services. Smaller, boutique hotels that partner with agencies to provide customized packages are also able to offer integrated packages to guests. Customized offers are a great improvement to the guest experience.
For tourists purchasing integrated packages, this type of integration offers tremendous advantages. Instead of spending time booking hotels, car rentals, and flights individually, tourists are able to purchase a single package that has all the components of their trip. This also eases the price comparison process for customers to ensure they are getting the best pricing for their trip.
Lufthansa, Swiss, Austrian, and Others—What This Means for Airlines
Lufthansa Group has expanded its NDC (New Distribution Capability) offerings and the benefits to the airline market are already noticeable. As the airline industry shifts away from older and more cumbersome Global Distribution Systems (GDS) and embraces more direct and personalized systems, airlines will have improved control over the pricing, availability, and flexibility of their products. For example, Lufthansa has exclusive NDC fares that are more flexible and do not pass through traditional GDS. These fares allow more flexible travel plans, more free bags, and extra seat selection.
The benefits to travelers are straightforward as well: greater-access custom-tailored fares are available. For example, Lufthansa NDC content gives the business traveler who needs comfortable seats and the more affordable tourist seat the expensive plane ticket the choice that best matches their needs and budget.
Additionally, NDC content systems allow airlines to better customize their offerings. Airlines can better assign travelers their preferred seats, food, excess baggage, etc. This level of passenger customization should improve airline traveler experiences.
How Travelsoft’s NDC Integration Impacts the Hospitality Industry
Though the NDC content is predominantly designed for airline bookings, its impact extends to the hospitality sector as well. Travel agencies and tour operators who have adopted NDC content into their systems can now go beyond just offering airline tickets. They have the ability to design value-added bespoke vacations to include accommodation, guided tours, and activities according to the traveler’s needs and interests.
As a result, hotels have started enjoying the benefits of additional traveler visibility. Larger hotel chains, like Hilton, Marriott, and Accor, are integrating these customized packages into their systems, and are able to enjoy greater visibility through the travel agencies using the Travelsoft NDC. Hotels are now able to connect with a multitude of travelers who are seeking to book a convenient and all-inclusive deal for their holiday.
This is relevant for smaller niche and boutique hotels that have limited budgets for marketing and outreach and have been unable to attract international travelers. With NDC-enabled travel packages, these properties are now able to connect with global travelers looking for niche experiences. They can price competitively and offer international travelers unique personalized services.
In the hospitality sector, the introduction of NDC is the beginning of a shifted approach to distribution. More value and options are available to travelers, offering enhanced experiences and relationships for hotels and travel agencies.
Tourist Flight Details and Travel Tips for NDC Booking
NDC enables travelers to choose and book the flights and holiday packages that best suit their needs. Take Lufthansa, for instance. NDC gives travelers a wide range of fares and travel options, whatever the distance of their route; short-haul flight to Paris, or long-haul flight to New York. NDC is about value and choice as travelers are able to pick a fare that best matches their needs during the flight.
For NDC connected flights, Swiss and Austrian Airlines, as well as Brussels Airlines, provide various fare options: Economy Light to Business Saver. NDC allows tourists to travel based on their preferred price and comfort levels. Travelsoft has an easy-to-use platform, where customers can book their flights and directly connect hotel stays and car rentals for Travelsoft to provide customers an integrated complete vacation package.
If you’re using Travelsoft, there are some things you should know when booking through NDC-enabled platforms:
- Check Fare Options: NDC provides different fare types. Make sure you check options like Economy Light or Business Saver in order to select the most affordable option for your travel.
- Utilize Customization Options: Many airlines like Lufthansa provide customizable products like seat assignments and baggage options. Customization can also improve your travel experience, so make sure you use these options.
- Consider Bundled Packages: If you’re taking an international trip, packages that combine flights, hotels, and car rentals are usually more affordable than booking each service separately.
- Book Early for Best Prices: This is very consistent with travel in general, especially flights and accommodation. You should always book as far in advance as possible to get the best prices.
- Use NDC with Trusted Travel Agencies: Be sure to book through trustable travel agencies that can provide personalized travel advice within NDC powered frameworks.
Understanding the Future of Travel with NDC and its Advantages to Travelers
The collaboration of Travelsoft with the Lufthansa Group is the start of a new trend in how airlines and travel agencies work together. The NDC model provides more value to the users and the customers due to its new degree of flexibility, customization, and clarity in costs.
For the tourists, this NDC model provides more travel booking power. NDC provides users customized offerings, exclusive rates, and a more extensive range of travel packages allowing the NDC customer to make more informed travel decisions regarding destinations, modes of transport, and accommodation. The NDC model provides more uncomplicated and easy customization to the most complicated international travel and to the most uncomplicated weekend travel.
Once travel agencies and airlines begin to use NDC more broadly, travelers will enjoy pegged rates, exclusive promotional deals, and better customer service in general. Tourists will enjoy better booking experiences. There will be better pricing, exclusive deals, and better customer service. NDC will most certainly make travel more enjoyable.
Lufthansa and Travelsoft’s partnership is transforming the travel industry by introducing exclusive NDC fares, offering travelers more personalized and competitive pricing. This collaboration enhances the booking experience for both flights and comprehensive travel packages, reshaping airline distribution globally.
The New Era of Travel is Here
Lufthansa Group and Travelsoft joining forces is a huge step to a modern and new personalized travel experience. With NDC being available to both airlines and travel agencies, tailored travel options and exclusive travel deals become easier. The possibilities for growth, service, and price competition in the airline and hospitality industries is game changing, while tourists enjoy first and foremost exclusive deals, travel packages designed to suit individual needs, and an overall positive improved travel experience.
NDC is a new travel standard to help transform the way people travel. With more airlines signing up for the NDC standard and travel agencies providing NDC packages, there is no going back. It is a game changing outlook for travelers and with NDC being adopted in more agencies, travelers in the future can expect personalized and customer focused packages.
