Published on
October 31, 2025
Singapore Airlines has once again secured its position as the region’s leading carrier, winning Best Asia-Pacific Airline 2025 in the Business Traveller Asia-Pacific awards for the 34th consecutive year. The recognition underscores the airline’s long-standing reputation for service excellence and innovation across every part of the travel experience.
The flag carrier also swept several major categories, including Best First Class, Best Business Class, Best Cabin Crew, and Best Inflight Entertainment, consolidating its standing as the benchmark for full-service travel in the Asia-Pacific region.
Consistent excellence across cabin classes
Singapore Airlines’ success is built on a strong foundation of quality and attention to detail. Its in-flight service is consistently ranked among the best in the world, supported by extensive cabin crew training and carefully designed service routines.
The airline’s premium cabins — including the renowned Airbus A380 Suites and the “Book the Cook” meal service — highlight its emphasis on comfort, customization, and fine dining at altitude. Across all cabin classes, from economy to first, travellers experience thoughtful touches that elevate every journey.
A modern and efficient fleet plays an important role in maintaining that reputation. The carrier continues to operate one of the youngest aircraft fleets globally, ensuring lower emissions, smoother operations, and a quieter cabin environment.
Expanding global reach and strategic network growth
In the past year, Singapore Airlines has expanded its global network with additional services across Asia-Pacific and long-haul markets. The airline has added new regional routes and increased frequencies to key destinations such as Christchurch, New Zealand, where it now operates double-daily services.
Through its membership in the Star Alliance, Singapore Airlines provides travellers with seamless connectivity to hundreds of destinations worldwide. It has also strengthened partnerships through joint ventures, notably with Garuda Indonesia and All Nippon Airways (ANA), to improve coordination, schedules, and customer benefits across regional networks.
These collaborations reinforce Singapore’s position as a major aviation hub and enhance the flexibility available to both business and leisure travellers throughout the Asia-Pacific corridor.
New cabins and aircraft to define the next chapter
Looking ahead, Singapore Airlines is investing heavily in new cabin products and aircraft upgrades that will further raise its competitive edge. The airline, one of the world’s largest Airbus A380 operators, plans to introduce next-generation seating and in-flight features across its fleet.
Upcoming Boeing 777-9 aircraft will debut a completely redesigned long-haul experience, incorporating new first and business class cabins that prioritize personal space, ergonomics, and privacy.
Meanwhile, the airline’s A350-900 and A350-900ULR (ultra-long-range) fleets will undergo a full cabin refresh. The seven ultra-long-range aircraft will receive a brand-new first class suite, while all 41 A350s will feature new business class seating aligned with the design philosophy of the 777-9.
Upgrades also extend to premium economy and economy class, with new seating configurations, improved comfort levels, and better amenities aimed at enhancing the overall onboard experience.
A new KrisWorld inflight entertainment (IFE) system is also set to launch in 2026, offering passengers a richer, more personalized entertainment interface with expanded content and enhanced connectivity.
Enhanced ground experience at Changi Airport
In tandem with its onboard innovations, Singapore Airlines is transforming its ground facilities at Singapore Changi Airport Terminal 2. A S$45 million (US$35 million) investment will deliver upgraded SilverKris and KrisFlyer Gold lounges, with renovations already underway and completion expected by mid-2027.
The project will expand lounge capacity by about 50 percent, with more seating, new design elements, and a wider variety of food and beverage options inspired by the airline’s flagship lounges in Changi Terminal 3.
The new First Class SilverKris Lounge will feature higher ceilings, floor-to-ceiling windows, and a newly designed bar area offering both barista-style coffee service in the morning and premium beverages in the evening. The upgrade is designed to create a refined and spacious environment reflective of Singapore Airlines’ premium positioning.
Integration of full-service and low-cost operations
Beyond its core premium offering, Singapore Airlines has also achieved success through its integration with Scoot, its low-cost subsidiary. The partnership allows for through-ticketing, shared loyalty benefits under the KrisFlyer programme, and convenient connections between Scoot and Singapore Airlines flights.
This dual-brand strategy enables the group to cater to a broader range of travellers, balancing affordability with access to global routes and service quality. It also helps maintain Singapore Airlines’ competitiveness against regional rivals operating hybrid or low-cost models.
A benchmark for global aviation
Singapore Airlines’ continued recognition by travellers and industry peers alike reflects its unwavering commitment to excellence. Its blend of operational efficiency, service consistency, and forward-looking investment in technology and design positions it at the forefront of aviation innovation.
By combining modern fleet management, new-generation cabins, and thoughtful ground services, the airline continues to redefine what premium air travel represents in the Asia-Pacific region and beyond.
For both loyal passengers and first-time flyers, Singapore Airlines remains synonymous with reliability, sophistication, and the spirit of modern travel — reaffirming why it has been voted the Best Asia-Pacific Airline for 34 consecutive years.
